Instagram or Facebook Live Events

Preparation:

• Coordinate with your team and see which employees have great customer service and energy to do the live events

• Review their availability and set up dedicated times to do the live events - if possible, have a set schedule (every day at 12, Wednesdays at 2, etc)

• If doing set times, announce these to your customers so they can tune in at specific known periods. Post a "schedule" of upcoming lives to your story and save it as a highlight

• If doing one-off Live events, create a post a few hours beforehand (ex: Live at 12:00! Don't miss it!), or a "sneak peek" post of items that will be available during the Live event coming up

• Have employees continually work on curating product and setting aside bins ready to go for Live events

• Curate around:

               - Style - Boho styles, Comfy styles, Athleisure, College wear, etc.
               - Type of item - Designer bags, Sneakers, Spring dresses, New with Tags, etc.
               - Brand feature - Free People, American Eagle, Lululemon, Madewell, Vans, Nike, etc.

• Ensure that you are including a range of all sizes from XS to plus sizes

• Consider sharing a story with a poll asking customers what product they'd like to see featured in upcoming Live events!

During the event

• Ask your employee to engage with the audience and make it interactive. ("Hi guys, welcome [name], what do you guys think of this one?" etc)

• Set up an area for your event. Use a rolling rack to display product, and make sure it is brightly lit. You may want to purchase a ring light or tripod to keep the phone stable as it records video

• Be sure your employee gives a quick overview of how to purchase items at the beginning of every Live event

• Ask customers to comment the number of the item they are interested in

• You can purchase number tags for the items on Amazon here. These slide over the hangers so it's easily visible to customers

• Remind customers that they can shop your other posts, too, and that you will be posting more and more items each day. Let them know about curbside pickup (if applicable) and any special return policies

• After the event ends, be sure to click “Share to Story”! This allows customers to re-watch the Live video for up to 24 hours, and others will see the Live recording in your story in case they missed it

Processing orders

• Send a direct message to customers from the comments and ask for their email address

• Generate an invoice in Paypal and send via email

• Once payment is received, process the order and text them that it is ready for pickup

• Keep track of items with multiple holds and who is next in line (possibly have an assisting employee write down or type in a spreadsheet as the event is live). If payment is not received by the end of the day, message the next person in line

• Place items on hold in a separate bin for each customer, clearly labeled with a sticky note with their name on the front of the bin

• Update the sticky note once you have sent the invoice, once the invoice is paid, and once the items are ready - Possibly have a dedicated spot for bins in each stage (orders awaiting payment on one shelf, orders ready for pickup on another shelf, etc)

• See more info about curbside pickup to prep for customers arrival

• For any items that were not on hold - Keep all remaining pieces from the Live event in its own bin, clearly labeled. This way if someone re-watches the event later and wants to purchase you can quickly find the items. After a few days, return to the sales floor.